Our business should use its support team to funnel existing customers back to sales and increase usage. It's easier to sell additional services to existing customers because you already have a relationship with them. Customer satisfaction is the result of multiple factors, but our support team is in a unique position to help. If a customer is dissatisfied because he or she encounters issues with our product, our sales team have the opportunity to fix the problem and turn the relationship back to a positive one.
Our customer support team is a great asset in selling additional licenses, features and services to existing customers. Businesses shouldn't think of support and sales as separate. Instead, they should focus on how the two can work in harmony to better assist the needs of your customers. Should customers encounter any problems with their new services, they already know and trust your support team to be reliable and helpful.